Business for Good is an independent think tank and advisor at the forefront of sustainable innovation. We harness thought leadership to drive business success, offering cutting-edge insights and perspectives on sustainable, profitable business ventures worldwide. We innovate and formulate strategies aligned with the SDGs to empower boards, CEOs and management teams across the globe. Together, we are on a bold mission to make Business for Good the norm.
Marga Hoek coined this slogan. She launched the term back in 2014 to emphasize her mission to make Business for Good the norm, rather than the exception. In her books The Trillion Dollar Shift and Tech for Good, Marga demonstrates the power of business to do good in over one hundred real-life cases.
Not only does she motivate a variety of audiences around the world, Marga Hoek also founded Business for Good to support boards, CEOs and management teams in identifying their purpose and aligning their companies’ strategies with the Global Goals through boardroom advice.
Boardroom advice, briefs and keynotes for leaders who want to turn the Global Goals into growth.
