Good for business.
Good for the world.
Welcome to the forefront of sustainable innovation! We are an independent think tank and advisor, focused on advancing profitable sustainability practices.
BUSINESS FOR GOOD.
Good for business.
Thought Leader Insights
Pioneering perspectives on the most current, cutting-edge global knowledge and breaking topics. Insights designed to stimulate creative thinking and drive innovation.
Rewarding, Sustainable Strategies
Drive inspiration with an actionable plan. Identify new growth markets and collaborative partners, and unlock net positive SDG impact. Define a winning, sustainable business strategy.
Innovating Briefs
Targeted briefs on topics that perfectly match your company's needs, identifying new developments that boost your strategy. Briefs save time.
Tailor‑Made Keynotes
Impactful, tailor-made keynotes. Convene the world's foremost thought leaders, including Marga Hoek.
Founded by Marga Hoek
Business thinker, three-time CEO, bestselling author
Marga Hoek coined the slogan Business for Good is Good Business. She launched the term in 2014 to emphasize her mission to make Business for Good the norm, rather than the exception. In her books The Trillion Dollar Shift and Tech for Good, she demonstrates the power of business to do good in over one hundred real-life cases.
Recognized by Thinkers50 among the world’s top management thinkers, Marga founded Business for Good to support boards, CEOs and management teams in identifying their purpose and aligning their strategies with the Global Goals.
Three golden-awarded books
#1 Axiom Business Book Awards 2024
Tech for Good
Imagine solving the world's greatest challenges.
How advanced technologies can unlock new markets while addressing climate, health, food, resources, inequality and other global challenges.
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#1 Axiom Business Book Awards 2019
The Trillion Dollar Shift
The world's biggest challenges are also massive markets.
How business and capital can create competitive returns by moving toward global needs and sustainable opportunity.
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#1 Management Book of the Year 2014
New Economy Business
The old business model was already moving.
How sustainability, innovation and commercial value combine to create the economy of the future.
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Get the signal before the noise.
Turn the Global Goals into growth
Boardroom advice, briefs and keynotes for boards, CEOs and management teams.